FRS line extends its Healthy RTD line


FOSTER CITY, Calif. — FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.

“Consumers are looking for convenient ways to stay healthy and active, and they want products that deliver results, not hype,” FRS chief marketing officer Matt Kohler said.  “We’re pleased to launch Healthy Slim and Healthy Defense, as the first beverages of their kind to feature Slendesta and EpiCor, two naturally made, functional ingredients backed by clinical science.”

According to FRS, Healthy Slim is one of the first beverages in North America to feature the antioxidant quercetin combined with Slendesta, a vegetable protein that signals fullness to the brain. The 20-calorie beverage will be available in two flavors: tropical and strawberry melon.

Meanwhile, Healthy Defense features both quercetin and EpiCor, a patented blend of supplements and dried yeast fermentate formulated to help balance the immune system and strengthen immune resistance. The Health Defense line extension will be available in pomegranate blueberry and citrus pomegranate flavors.

The two RTDs are line extensions for FRS' Healthy Energy and Healthy Protein products. The two SKUs are shipping to GNC stores nationwide, as well as regional supermarkets in the West, Midwest and Northeast, according to FRS.

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