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Genesis Today launches cranberry supplement in a powdered drink format


AUSTIN, Texas - Superfruit product leader Genesis Today earlier this week launched Cranberry U.T. Complete, a new superfruit-based supplement to support urinary tract health.

Cranberry U.T. Complete features Cran D'Or cranberry extract plus selected botanicals, such as Ceylon cinnamon, d-mannose, uva ursi leaf, dandelion root and corn silk powder, that help it achieve 135mg of antioxidants from Proanthocyanidins (PAC's) per serving.  

"The benefits of cranberry for U.T. health have been widely touted, and Genesis Today takes this product up a notch with a leading PAC level," stated Jeff Brucker, VP marketing at Genesis Today.  "Consumers looking for U.T. support can now get the benefit of cranberry plus a number of other botanicals that boost the PAC level to 135mg per serving, giving the Cranberry U.T. Complete the edge over others on the market."

A 2015 study published in the International Journal of Molecular Sciences supports the premise around cranberry's benefits on urinary tract health.

"We are extremely excited about Cranberry U.T. Complete as it represents several firsts for us at Genesis Today," added Bill Meissner, CEO of Genesis Today. "It's the first in a steady stream of extraordinary Superfruit innovations out of our rebuilt pipeline. Additionally, Cranberry U.T. Complete is the first new product with our fabulous new branding."

Cranberry U.T. Complete is soy-free, dairy-free, gluten-free and naturally flavored and is available in a convenient powdered drink mix, delivering an alternative to traditional delivery formats such as capsules/tablets and sugary cranberry juices.

It is available nationally in select natural products and wellness stores and retails for a suggested $32.99 per 2.46 oz container.


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