Gold's Gym extends brand reach to sports nutrition aisle

LOS ANGELES — Gold's Gym on Wednesday entered into a partnership with C+A Global to develop Gold's Gym's own line of protein powders and small kitchen appliances such as blenders, juicers and healthy grills.  The launch of these products speaks to Gold's Gym's commitment to overall health and acknowledgement that diet and nutrition are essential components to maintaining an active lifestyle, the company stated.



"While we are constantly seeking innovative ways to enhance the gym-going experience, the launch of Gold's Gym protein powders and small kitchen appliances also gives fitness enthusiasts the opportunity to further engage with Gold's Gym in their homes," stated Michael Cobb, chief marketing officer of Gold's Gym.  "C+A Global's experience and spirit for innovation makes them a strong partner for us in these categories and we are excited about seeing products in the marketplace."



Brand Sense Partners, the exclusive licensing agency for Gold's Gym, negotiated and executed the partnership between Gold's Gym and C+A Global.  



"Gold's Gym is an iconic and established name in the health and fitness industry, so we are very excited to partner with them to introduce Gold's Gym products at retail," said Chaim Pikarski, CEO of C+A Global.  "Diet and nutrition play a significant role in a healthy lifestyle and we couldn't think of a more appropriate and recognizable brand than Gold's Gym to connect our products with consumers."



Gold's Gym protein powders and small kitchen appliances are set to launch in early 2017 throughout North America.