Halen Brands debuts OWYN line of plant-based protein products

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Halen Brands debuts OWYN line of plant-based protein products

By Michael Johnsen - 09/13/2017

NEW YORK — Debuting at Expo East 2017, Halen Brands launches its OWYN (Only What You Need) plant-based protein platform, meeting the needs of the approximately 15 million Americans who live with food allergies. Created for people seeking ultra-clean products, OWYN launched a line of RTD shakes wellness poweders.

Developed by former professional athletes, Jeff Mroz and Kathryn Moos, OWYN's products contain 20 grams of plant-based protein per serving,, sourced from pea, pumpkin and flax.

"OWYN solves the unmet need within the nutrition space for consumers seeking a plant-based protein, ultra-clean line with a focus on taste as the top priority," stated Mark Olivieri, VP marketing, Halen Brands.

With this attention to allergen-friendly ingredients, Halen Brands introduced its partnership with Food Allergy Research & Education, a private source of food allergy research. FARE provided its 'proud supporter' label for OWYN products, further confirming OWYN's mission to support the rising food allergy community by offering clean, allergen-friendly products.

"Our work with OWYN provides us with a great opportunity to bring increased visibility to the growing public health issue that food allergy has become," said James Baker, Jr., CEO of Food Allergy Research & Education. "We are grateful to Halen Brands for their generous support and their commitment to corporate social responsibility, and specifically the food allergy cause."

OWYN products are non-GMO verified, vegan, gluten-free, soy-free and kosher. They also contain only four grams of organic cane sugar and are free of carrageenan, sugar alcohols and stevia. OWYN ready-to-drink shakes are available in 12-ounce recyclable bottles in dark chocolate, smooth vanilla and cold brew coffee varieties for a suggested retail price of $2.99. The Ultimate Wellness Powders, which also contain chia, are available in 16-ounce recyclable tubs and are offered in vanilla and dark chocolate varieties for a suggested retail price of $26.99.

"We are committed to further evolving the food and allergen-friendly community. OWYN brings a better alternative to the world – a plant-based protein platform featuring real ingredients that deliver on uncompromised taste and superior functionality," said Leigh Feuerstein, co-CEO of Halen Brands.