WOODCLIFF LAKE, N.J. — Healthy Mama on Monday launched Be Well Rounded!, a premium, dye-free prenatal vitamin and DHA supplement system retailing at $29.99 for a two-month supply.
The prenatal vitamin is formulated with Ferrochel, a gentle iron that helps reduce instance of constipation and gastric upset due to increased iron intake and Lutemax 2020, a lutein and Zeaxanthin blend proven to support eye and brain health, protect from harmful blue light and increase skin hydration for moms to be.
“It is so important for women to nourish their bodies with essential vitamins and minerals,” said Alyssa Dweck, Healthy Mama spokeswoman. “Be Well Rounded! contains important components like folic acid, calcium, iron and Omega-3, all of which are critical for healthy fetal development. Many of these vitamins also help protect the mother’s own health and can help prevent maternal anemia and certain birth defects such as spina bifida.”
“We wanted to create a product that was completely safe and free of harmful dyes, robust with essential vitamins and minerals for mother and baby but at an accessible price,” said Rachel Katz-Galatt, founder of Healthy Mama. “We designed the prenatal vitamin in a small, easy-to-swallow pill size. According to Recent Motherisk studies, both tablet size and high iron content are associated with lower compliance in women taking their prenatal vitamin. It does appear that tablet size is more likely to affect compliance, so we worked very hard to ensure our pill size was as petite as possible.”