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Hisamitsu launches Salonpas gel patch


FLORHAM PARK, N.J. — Hisamitsu America has launched the new Salonpas Lidocaine 4% Pain Relieving Gel-Patch, the company announced Monday. The patch includes the maximum strength lidocaine available without a prescription and uses a proprietary hydro-gel technology to soothe aggravated nerves, the company said.


“We developed the Salonpas Lidocaine 4% Pain Relieving Gel-Patch to be as close as possible to the 5% prescription Lidocaine patches. Our Lidocaine is delivered using our proprietary coating technology which ensures precise and even delivery of medicine at the site of pain,” Hisamitsu America president and CEO John Incledon said. “These unscented patches provide numbing relief to desensitize aggravated nerves for hours of pain relief.”


The patch retails for $11.99 and is available at leading retailers nationwide, Hisamitsu said. 


“I tried the Salonpas Lidocaine 4% Pain Relieving Gel-Patch after a rigorous paddle-boarding session to address my 'tennis elbow' and found that the patch worked as effectively as a much stronger prescription patch," journalist Dr. Bob Arnot said. 


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