i-Health launches Culturelle Kids Regularity Gentle-Go Formula

CROMWELL, Conn. - I-Health on Thursday introduced its Culturelle Kids Regularity Gentle-Go Formula, combining probiotics with dietary fiber sourced from kiwi and chicory root for children. 

 

"Our research has shown that kids' regularity is a top concern for parents, in particular when transitioning their toddler to solid foods," commented Nicole Bourdeau, senior brand manager for Culturelle Kids. "And as a brand parents trust with their children's digestive health, we felt we had a responsibility to offer an easy to use, drug-free option."

 

Each packet of the new child-specific product contains 2.5 billion active cultures of Lactobacillus GG with 3.5 grams of dietary fiber to restore the natural balance of gut bacteria in the digestive tract and promote daily regularity.

 

"Parents typically call the minute their child's bathroom routine becomes inconsistent, so having an option like Culturelle Kids Regularity Gentle-Go Formula to turn to at a moment's notice will provide a great solution," stated Jennifer Trachtenberg, product spokesperson. "By adding fiber and a proven beneficial probiotic to their child's routine, parents can breathe a sigh of relief knowing their children's digestive health can easily get back on track."

 

The new product is available at all major retailers, including Walmart, Target, CVS, Walgreens and Rite Aid, with a suggested retail price of $26.49.