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Implus acquires RockTape

Athletic, fitness and outdoor accessory company Implus is adding to its portfolio with its latest acquisition. The Durham, N.C.-based company recently announced the acquisition of RockTape, a maker of kinesiology tape, medical education and other health-and-wellness products.

“We’re excited to be partnering with the RockTape team and think the brand has massive room for growth within our current distribution network,” said Implus CEO Seth Richards. “In addition, the existing team’s experience in the clinical channel should provide tangible benefits for a number of our other brands.”

RockTape will join Implus’ existing portfolio of health-and-wellness brands, which include TriggerPoint, Harbinger, Spenco, Perfect Fitness and SKLZ. As part of the deal, Implus will maintain RockTape’s office in Campbell, Calif., as it will support the expansion of the newly created vertical within Implus for RockTape and other products.

“My team and partners at RockTape built an awesome business by providing great product and relevant education with the key focus of making people’s lives better,” said Greg van den Dries, CEO of RockTape. “I think Implus is the perfect partner to build on those core values.”

Implus is majority-owned by Boston-based investment firm Berkshire Partners. Since the company invested in Implus in April 2015, it has made nine acquisitions, including RockTape.
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