Inergetics expands Bikini Ready Lifestyle line into H-E-B

 

 

NEWARK, N.J. — Inergetics on Tuesday announced its Bikini Ready Lifestyle line of products will be available at H-E-B supermarkets in time for the upcoming peak diet season.

 

"Inergetics is committed to supporting the availability of the Bikini Ready Lifestyle brand at H-E-B through attention-grabbing national advertising, social media marketing campaigns, as well as in-store point-of-purchase displays. Our goal is to inspire young women to get fit and live a healthy lifestyle," said Jim Kras, CMO of Inergetics.

 

"The brand's lifestyle platform arrival at H-E-B stores at peak diet season is well timed to meet that sales period's consumer demand," added Inergetics' CEO, Mike James.

 

In addition, Inergetics will launch a new national advertising campaign in 2015 to drive the growth of its Bikini Ready Lifestyle products. The campaign, which is currently in its production phase, will feature professional surfing sensation, Anastasia Ashley, across broadcast, video, digital, print and social media platforms.

 

Bikini Ready's complete line of women's weight loss solutions includes Weight Loss Catalyst, Fashion Multi and Cleanse Cleanse nutritional supplements, as well as Yummy Nutrition Shakes. Bikini Ready Energy Gummies were launched earlier this year to help consumers energize workouts, boost metabolism and reduce fatigue.