Inergetics hits market with new whey protein powder

NEWARK, N.J. - Inergetics on Tuesday launched Vitamin Whey, a protein powder that is more approachable and affordable for consumers wanting more protein, vitamins and minerals in their diets, the company stated.

 

"We are excited about this latest brand introduction from Inergetics as it demonstrates our core growth strategy is on track with plan," stated Mike James, CEO Inergetics. "We developed Vitamin Whey with performance in mind and in close dialogue with our retail partners for an expanding marketplace."

 

Vitamin Whey is the next generation in whey protein shakes with a proprietary formula offering whey protein, branched chain amino acids as well as a comprehensive blend of vitamins and minerals.

 

Inergetics plans on supporting Vitamin Whey with aggressive marketing, pricing and promotional support, the company noted.