JUUL Labs commends Iowa attorney general for targeting youth prevention
JUUL Labs on Monday commended Iowa Attorney General Tom Miller for convening an international advisory group consisting of public health and tobacco control experts that will advise the company on how to keep JUUL out of the hands of youth.
The bipartisan group, including public health officials and former attorneys general, will advise the company on how to keep JUUL out of the hands of underage individuals through youth and parent education and awareness. In addition, the group will provide counsel to JUUL on other topics, including data and research.
"Our mission is to eliminate cigarettes and improve the lives of the more than one billion smokers in the world. We are confident we can achieve our mission while preventing underage usage, but as we work to keep JUUL out of the hands of young people, this will require partnership and engagement. That's why we are grateful for Attorney General Miller's leadership in assembling a group of experts to help us with our ongoing youth prevention and parent education efforts. We hope through education and awareness, no young person or non-nicotine user will ever try a JUUL. We want to be part of the solution, and we look forward to working with the advisory group to continue to strengthen our initiatives,” the company stated.
In announcing the initiative in April, Miller said, “JUUL executives have stated from the start that they do not want kids using the product. They sell directly only to people age 21 and older. JUUL has been outstandingly successful in the adult market. They don’t need sales to adolescents to succeed. Indeed, current youth use is far more harmful to JUUL than the cash generated,”
“JUUL has pledged to work with me and others to keep their products from kids. This is an opportunity we have never had before,” Miller added.
In April, JUUL Labs committed $30 million over the next three years for independent research, youth and parent education and community engagement. JUUL also launched a parent education campaign to provide parents and educators with facts and information about JUUL. Last week, JUUL announced a new social media policy in which the company will feature the stories of adult smokers who switched to JUUL.
The bipartisan group, including public health officials and former attorneys general, will advise the company on how to keep JUUL out of the hands of underage individuals through youth and parent education and awareness. In addition, the group will provide counsel to JUUL on other topics, including data and research.
"Our mission is to eliminate cigarettes and improve the lives of the more than one billion smokers in the world. We are confident we can achieve our mission while preventing underage usage, but as we work to keep JUUL out of the hands of young people, this will require partnership and engagement. That's why we are grateful for Attorney General Miller's leadership in assembling a group of experts to help us with our ongoing youth prevention and parent education efforts. We hope through education and awareness, no young person or non-nicotine user will ever try a JUUL. We want to be part of the solution, and we look forward to working with the advisory group to continue to strengthen our initiatives,” the company stated.
In announcing the initiative in April, Miller said, “JUUL executives have stated from the start that they do not want kids using the product. They sell directly only to people age 21 and older. JUUL has been outstandingly successful in the adult market. They don’t need sales to adolescents to succeed. Indeed, current youth use is far more harmful to JUUL than the cash generated,”
“JUUL has pledged to work with me and others to keep their products from kids. This is an opportunity we have never had before,” Miller added.
In April, JUUL Labs committed $30 million over the next three years for independent research, youth and parent education and community engagement. JUUL also launched a parent education campaign to provide parents and educators with facts and information about JUUL. Last week, JUUL announced a new social media policy in which the company will feature the stories of adult smokers who switched to JUUL.