Kellogg introduces line of protein products

BATTLE CREEK, Mich. Kellogg Co. is breaking out of the cereal aisles to the meal-replacement area in stores with a new line of protein products—All-Bran Fiber Bars and All-Bran Drink Mix.

“Kellogg’s move into the diet and nutrition aisle represents our ongoing commitment to consumer health and wellness,” stated Jennifer Garrett, director of nutrition marketing for Kellogg. “We are pleased the proximity these products will have to pharmacists in particular, who are trusted professionals that many consumers turn to for advice not just about their prescriptions, but also about health and lifestyle-related issues.”

The meal replacement bars and drink mixes each contain 10 grams of fiber—which constitutes some 40 percent of the daily recommended value of fiber, Kellogg reported. Citing data from the National Health and Nutrition Examination Survey, only one in 10 Americans actually consume the recommended 25-to-30 grams of fiber each day.