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Kill Cliff adds Ignite, redesigns line of performance drinks

Performance beverage maker Kill Cliff has expanded its product line alongside a redesign. The Atlanta-based company, created by a former Navy SEAL, added Ignite to its lineup. It joins the freshly redesigned Endure and Recover products.

Ignite, which retails in a 12-oz. can, is designed to offer clean energy and hydration using natural caffeine, B vitamins and electrolytes, the company said. Endure, which sells in 16-oz. bottles, is designed to offer hydration and endurance using a blend of slow release low-glycemic carb fuel from sugar beets called Palatinose. Kill Cliff’s recover is designed to support hydration and recovery post-workout through a blend of plant extracts, B vitamins and electrolytes, the company said.

“We’ve designed this new full system of clean beverages to support the everyday warrior in all of us,” said Kill Cliff CEO Joe Driscoll. “Whether you’re training solo for an Iron Man, enjoying a killer group fitness class, or partnering with your little one in a pre-K 5k, we’re proud to offer products that fuel your mind and body.”

The launch and redesign are being supported by Kill Cliff’s Ignite Your Summer tour, which will hit six cities with activities that include fitness events, product sampling, workout videos and a sweepstakes.

The full line of Kill Cliff products are available in retailers nationwide, including military bases and all Hy-Vee stores and military bases, the company said.
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