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Kraft debuts LiveActive chewy granola bars

7/23/2008

GLENVIEW, Ill. A granola bar featuring live bacterial culture and fiber will soon become available, its manufacturer announced Wednesday.

Kraft described its LiveActive Chewy Granola Bars as the first-ever, non-refrigerated bars combining a live, probiotic culture and fiber. Probiotics exist naturally in the digestive system as well as in yogurt and some cheeses. Kraft said the bars promote digestive health.

The bars are available in blueberry, almond, peanut butter and chocolate raspberry flavors. They are available in stores for around $3.59.

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