L’il Critters unveils gummy children’s multivitamin

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L’il Critters unveils gummy children’s multivitamin

04/19/2019
Children’s gummy vitamin maker L’il Critters is expanding its lineup. The Church & Dwight brand has introduced the L’il Critters Organic Complete Multi, which contains 11 vitamins in a natural mixed berry-flavored gummy.

“With an increasingly integrated approach to nutrition and wellness, organic options are becoming commonplace when it comes to health and dietary options,” said Bruce Weiss, vice president of marketing for L’il Critters. “L’il Critters brand was created over 10-years ago to offer supplements that not only prioritize the nutritional needs of kids but made it both fun and delicious too. We are proud to continue supplying parents with the tools to promote a healthy lifestyle for their children and offer the best ingredients possible.”

The gummies are organic and Non-GMO Project Verified, as well as free of artificial flavors and sweeteners, high-fructose corn syrup, gluten, dairy, soy, nuts, fish or sugar coating. The multivitamin includes vitamin D to support calcium absorption and vitamin C plus zinc to support children’s immune system, the company said.