LIVE FROM MARKETPLACE: Bayer introduces analgesic in powder packets

6/30/2009

NEW YORK Bayer recently launched its Bayer Quick Release Crystals, an analgesic delivered through a delivery format that’s gaining traction across several categories — the powder packets.

The new analgesic, which enables consumers to pop tiny granules of aspirin (850 mg) into their mouths for fast relief without water, combines the Bayer Aspirin with the added booster of caffeine (65 mg) and a citrus taste.

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