Living Essentials launches new Apple Pie flavor in conjunction with MLB sponsorship


FARMINGTON HILLS, Mich. — Living Essentials announced Thursday that its new MLB-themed Extra Strength Apple Pie flavored 5-hour Energy shot is now available.

“We are very excited to be working with MLB as an official MLB All-Star Game partner,” stated Melissa Skabich, Living Essentials’ communications director. “The extra strength varieties are our best sellers, and we’re confident that consumers will be as excited as we are about the MLB-themed Apple Pie flavored Extra Strength 5-hour Energy.”

The line extension corresponds to the company’s deal with Major League Baseball as it becomes an official partner of the 2017 and 2018 MLB All-Star Game. As part of the deal, the MLB silhouetted batter logo will appear on the Extra Strength Apple Pie flavored 5-hour Energy bottle and will be featured in unique baseball-themed displays.   

The deal also includes season-long advertising and activation around 2017 MLB All-Star Week, which begins July 7 in Miami, as well as large-scale sampling at MLB All-Star FanFest and other MLB All-Star Week events.

Additionally, Living Essentials plans to feature a MLB player in its upcoming commercial to promote its new Extra Strength Apple Pie flavor.


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