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Luna unveils product line with new vitamin D recipe

7/21/2009

BERKELEY, Calif. In response to women’s ever-changing nutritional needs, Luna, the maker of the Whole Nutrition Bar for Women, announced a new Luna bar recipe with added vitamin D to help support women’s calcium absorption and promote more complete bone health.

Coinciding with Luna’s 10th anniversary, the new recipe commemorates a decade of nourishing women from the inside out. LUNA continues to provide women with the taste they love and the nutrition that their bodies crave.

“Luna has always been dedicated to staying current with the latest knowledge around women’s nutrition to ensure that our food continues to deliver on the nutrients women need most,” said Nicole Pemerl, brand manager of Luna. “The new recipe underscores our commitment to women’s nutrition.”

Luna’s new vitamin D recipe hits shelves this summer in all of the Luna flavors that women have come to love, including White Chocolate Macadamia, Lemon Zest and Nutz Over Chocolate. Each bar is 170 to 190 calories each, rich in antioxidants and high in folic acid, calcium and iron.

Luna bars are sold at select retailers, including Target and REI stores nationwide, and online at www.lunabar.com with a suggested retail price of $1.39.

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