Matrixx enters immunity system supplement arena

BRIDGEWATER, N.J. - Matrixx Initiatives on Wednesday kicked off National Immunity Month with the launch of Zicam Total Immune, a brand new dietary supplement and immune support product. Part of a larger effort to promote immune health, Zicam is teaming up with fitness expert Tracy Anderson and Self magazine to help consumers prepare for the upcoming cold season.

 

"The launch of Zicam Total Immune expands our role as a wellness solution, providing consumers with a range of immune support products to fit their active lifestyles," said M'lou Walker, CEO of Matrixx. "In our mission to develop better ways to feel better, we are excited to partner with others who support healthy living."

 

"As a mother and business owner, I really look for products that work for my busy lifestyle and can be taken on the go," Anderson said. "I'm all about helping women be the very best version of themselves and I love that Zicam Total Immune is about giving your body the added support it needs so you can live life to the fullest."

 

To further ensure consumers are well prepared for the season, Zicam is partnering with Self magazine on a series titled "31 Days to Better Health & Happiness" which will provide tips and tricks for supporting immune health this fall through nutrition, fitness, wellness and sleep.