Matrixx Initiatives launches new Zicam Cold Remedy Nasal Spray

BRIDGEWATER, N.J. — Matrixx Initiatives on Thursday launched a new cold-shortening nasal spray with symptom relief under its popular Zicam Cold Remedy Brand. The new Zicam Cold Remedy Nasal Spray is being supported by a national advertising campaign that includes television, radio and digital. The television ads feature the Cold Monster as Zicam¹s bumbling nemesis, demonstrating how Zicam empowers consumers to shorten their colds and move on with their busy lives.  

 

Television flights began in October on the nationally syndicated reruns of number one hit "The Big Bang Theory." In a major shift to its media strategy, Matrixx has shifted the bulk of its media buying from the upfront television market to a blend of programmatic buying.

 

"We¹re truly excited to be launching Zicam Cold Remedy Nasal Spray," said M'lou Arnett, CEO of Matrixx. "We haven¹t had a nasal cold-shortening solution for cold-sufferers since 2009 when we removed our zinc-based nasal spray from the market, and we have been working hard to develop an exciting and effective product ever since," she said. "The plant-derived active ingredients in this new nasal spray make it different from zinc-based cold-shortening remedies. With the added benefit of symptom reduction, consumers now have real choice when looking for clinically proven cold-shortening solutions."

 

"We know from past experience and from research that many consumers prefer a product that's delivered right to the nose — the source of their cold suffering," Arnett added. "We¹re delighted to answer the call and return to the nose with our famous cold-shortening benefit in a unique homeopathic formula that is unlike any product we've ever sold."

 

"With a large percentage of our consumer base active women, our advertising will reflect how a cold isn¹t something that has to get in the way of her daily routine," said Lori Norian, VP marketing for Zicam. "She's the one everyone depends upon to get things done, and we've added a bit of levity in our Cold Monster ads this year to show how easily she can knock the Cold Monster for a loop with the multiple benefits of the new nasal spray and reduce its impact on her happy and busy life."