Matrixx Initiatives launches Zicam Kids

BRIDGEWATER, N.J. — Matrixx Initiatives on Monday launched Zicam Kids, a cold product specifically designed to provide symptom relief for children ages 6 to 11 years. The grape soft chew delivers relief of nasal congestion, runny nose and scratchy throat based on traditional homeopathic practice. 

 

To highlight the new launch, Zicam has introduced a new hero to the pediatric cough-cold aisle, Z-Boy. Z-Boy will be making appearances on Facebook to spread his message of symptom relief through social media. 

 

“Zicam Kids gives mom or dad a great-tasting option for treating a kid’s cold the minute the symptoms start,” said M’lou Arnett, CEO of Matrixx. “Zicam Kids’ great tasting grape chews are safe and effective, but even better, its zinc based, homeopathic formula won’t cause drowsiness or other side effects that worry parents and can side line kids.” 

 

To help drive trial, free samples of Zicam Kids have been placed in various Zicam Rapidmelts packages. “With active moms representing a large percentage of our consumers, we thought there would be no better way to introduce Zicam Kids than to include samples in a Zicam product that moms are already using for their own colds,” said Lori Norian, VP marketing Zicam.