MusclePharm launches organic alternative in sports nutrition space

ANAHEIM, Calif. — MusclePharm on Friday launched its MusclePharm Natural Series, a line of plant-based, vegan, gluten-free, soy-free, non-GMO products targeting individuals seeking an organic alternative to traditional nutritional products and supplements.



"Natural Series represents both a logical extension and a tremendous opportunity for MusclePharm to capitalize on the brand recognition and consumer acceptance of our products," stated Ryan Drexler, CEO and chairman, MusclePharm. "In addition, the launch underscores the company's commitment to providing our customers with high-quality products that support their diverse fitness needs and goals," he said. "From professional athletes to weekend warriors, we strive to cater to every subset of the active population and offer scientifically-proven products that optimize results. We are expanding our line in response to the burgeoning demand for nutritious, all-natural organic offerings that promote healthy lifestyles and environmental sustainability."



The Natural Series line complements MusclePharm's existing range of products and represents a new retail category for the company. This latest expansion will facilitate access to new retail channels, including large natural food store chains, both domestically and abroad, the company stated.



Select items in the Natural Series are certified USDA Organic, denoting third-party verification of their quality and purity, and demonstrating best practices and careful stewardship.



"Both the all-natural and organic segments represent the fastest-growing corner of the market, and MusclePharm is a brand uniquely positioned to capitalize on this opportunity," Drexler added. "Over the past year, we have worked closely with regulatory bodies to secure USDA Organic certification for a majority of these products, which not only differentiates the Natural Series from its competitors, but effectively positions MusclePharm to further penetrate its existing distribution channels and enter new markets."