Natrol introduces first new products since Aurobindo Pharma USA acquisition

CHATSWORTH, Calif. - Natrol on Wednesday introduced three new products, including Natrol Skin, Hair & Nails, Natrol Biotin Plus and Natrol Extra Strength Turmeric. These represent the first product introductions since being under new ownership by Aurobindo Pharma USA. 

 

The new products will be on store shelves in May at select retailers nationwide, such as Walgreens, Sprouts and other health food retailers.

 

Skin, Hair & Nails and Biotin Plus are the newest additions to Natrol's growing suite of beauty products.

 

Focusing on skin health and vitality, both products are anchored with clinical strength lutein. Clinical research has shown that the daily intake of 10 mg of clinical strength lutein can help to improve skin hydration and elasticity. This nutrient helps protect the skin against exposure to sunlight and the environment, per research published in Skin Pharmacology and Physiology.

 

"To date, lutein has primarily been associated with eye health, but it has been shown to have a significant effect on skin. Most beauty supplements available in the marketplace do not include this essential ingredient for skin health. Natrol is the first to apply it in the beauty segment," said Michelle Baron, brand manager, innovation, Natrol.

 

Natrol Skin, Hair & Nails focuses on skin health by helping protect against free radicals and oxidative damage from pollution and UV rays. The lutein ingredient helps by hydrating and improving skin elasticity. 

 

In addition to the clinical strength lutein, the new product contains 5,000 mcg biotin, a B-vitamin that helps strengthen hair and nails, and complexion enhancing ingredients collagen and hyaluronic acid. Rounding out the quality and value of this product, Vitamins A, C, D, B12, B6, and minerals copper and zinc, alpha-lipoic acid and horsetail have all been added to help improve overall health of skin, hair and nails.  

 

Natrol extends its focus on beauty and skin health with its Biotin Plus product.  Featuring 10 mg of lutein and 5,000 mcg of biotin, Biotin Plus helps revive hair, strengthen nails and hydrate skin.

 

Natrol Extra Strength Turmeric provides support for a normal healthy inflammation response, heart and joint health. Natrol Extra Strength Turmeric features CurcuWIN, a proprietary form of curcumin that increases absorption of curcuminoids. Turmeric derives its power from curcuminoids. Those found in CurcuWIN are retained at higher levels in the body than standard extracts. CurcuWIN has been clinically shown to be absorbed 46 times more than 95% standardized curcumin extract. It has demonstrated longer sustained periods of curcuminoid availability at high levels of concentration that gives the body potent antioxidant protection for cellular health.

 

"The majority of turmeric products in the market place are not easily absorbed by the body. Natrol uses CurcuWIN delivery method to allow consumers to get the most out of their turmeric supplement," Baron said.