Natural Cycle brings fertility app to Apple Watch

STOCKHOLM - Natural Cycles, a clinically-tested fertility app, on Thursday announced the launch of their Apple Watch app. Women will now be able to access the key features of the Natural Cycles app on their Apple Watch, such as seeing their current fertility status (red and green circles) and receiving personalized messages.

 

"One’s fertility is something really intimate," stated Elina Berglund Scherwitzl, chief technology officer, Natural Cycles. "With Apple Watch we have the missing piece of the puzzle, bringing our app closer to women, making it a natural part of her everyday routine and ensuring that she is always informed about her fertility status."

 

This is how Natural Cycles works: a woman wakes up in the morning, measures her temperature in her mouth and enters it into the app. A proprietary algorithm analyzes the data and returns to the user a red (fertile) or a green (not fertile) day.

 

A year after launching the app, Natural Cycles has 100,000 users, also called Cyclers, in 90 countries, with the majority living in the Nordics, Brazil, U.S. and Germany. On average, Cyclers use the app five out of seven days per week and it appeals to women who want to take control over their fertility by understanding how their unique cycles work.