Nature’s Bounty adds 3 products focused on sleep, anxiety

Nature’s Bounty’s latest launches are looking to help patients with anxiety, stress and sleeping issues. The company recently introduced three products that aim to help the 50% of people in an NMI consumer study who said they experience worse sleep than 10 years ago — which half of these attributed to stress and anxiety — Nature’s Bounty Anxiety and Stress Relief, Nature’s Bounty Sleep3 and Nature’s Bounty Elderberry Gummies.

"Not surprisingly, our own data and analytics confirmed what the research has already shown – that sleep, stress relief and self-care are among the top issues for consumers, particularly Millennials and Gen Xers," said Don Kerrigan, president of North America at Nature's Bounty. "Given the consumer need in these areas, our scientific teams used clinically studied ingredients and innovative delivery methods to develop items that specifically address these common wellness concerns."

Nature’s Bounty Anxiety and Stress Relief contains L-theanine to support the brain’s mood centers and promote a calm state of mind, as well as KSM-66 Ashwagandha, a clinically studied ingredient the company said helps support a healthy response to occasional stress and anxiety.

Nature’s Bounty Sleep3 uses tri-layer release technology to first deliver relaxation, then sleep. Two immediate-release layers deliver melatonin, L-theanine and an herbal blend to help the consumer relax and fall asleep, while extended-release melatonin is delivered over time to help consumers stay asleep longer.

The company’s Elderberry Gummies include 100 mg of elderberry per serving, as well as vitamins A, C, D and E and zinc for immune and antioxidant support.

The products currently are available at retailers nationwide and on