Nature's Bounty names chief customer officer

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Nature's Bounty names chief customer officer

By Michael Johnsen - 01/16/2018
Nature's Bounty on Tuesday named Bob Goode chief customer officer.

“I am excited to have Bob on board, and am confident that the insight, leadership and unyielding determination he brings to our team will take our customer partnerships to the next level," said Paul Sturman, president and CEO Nature's Bounty.

Goode succeeds Andrew Archambault, who last week joined Keurig Green Mountain as senior vice president of U.S. commercial leadership after three years with Nature’s Bounty.

“I am thrilled to join The Nature’s Bounty Co., whose commitment to quality and innovation is unwavering, but who also leverages consumer insights and shopper information to bring creative and impactful customer marketing partnerships to the table,” Goode said.

Goode is well-known for his merchandising creativity, cross-functional collaboration, delivery of exceptional results and strong relationships, the Ronkonkoma-N.Y.-based manufacturer stated.

The 30-year consumer health veteran comes to Nature's Bounty from Johnson & Johnson Consumer, where he was global vice president, customer development. He has extensive experience across the spectrum of Nature’s Bounty’s customer base.

Goode began his career in sales at Warner Lambert, and held increasingly senior management positions both there and subsequently with Pfizer and J&J Consumer.  Goode also spent time as senior vice president in the luxury company LVMH (Louis Vuitton Moet Hennessey Watch & Jewelry Group).