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Nature’s Bounty names new chief communications officer

Nature’s Bounty has chosen a retail veteran to join its team as chief communications officer. Amy von Walter, most recently executive vice president of global communications and customer care for Toys “R” Us, will lead the Ronkonkoma, N.Y.-based company’s external and internal communications, as well as its government affairs and corporate social responsibility efforts, reporting to president and CEO Paul Sturman.

“Amy is a seasoned communications leader with a proven track record," Sturman said. “I am confident that her experience, coupled with her energy and collaborative approach, will help us achieve our ambitious goals for growth and further build on the culture here at Nature's Bounty.”

At Toys “R” Us, von Walter was in charge of she oversaw corporate and internal communications, brand public relations, special events, social media and customer service. At Nature’s Bounty, she will be building its communication strategy to ensure it is well-positioned in the market, the company said.

“As a long-time customer of Nature’s Bounty, I am grateful for the opportunity to join the team and to be part of a brand that is passionate about supporting individuals on their paths to health and wellness,” von Walter said.

Before Toys “R” Us, von Walter held leadership positions in communications in various industries, including Best Buy, Medtronic, Target and the Dept. of Homeland Security.
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