NBTY brings gummy format to Ester-C offering

RONKONKOMA, N.Y. - NBTY on Tuesday launched Ester-C Immune Charge Gummies to help busy families get 100% of the daily value of the patented Ester-C formula. 

 

Ester-C is calcium ascorbate, which is formulated to contain the same metabolites the body produces that help enhance the retention of vitamin C by the white blood cells – a vital component of the immune system.

 

"With families more on-the-go than ever, we looked to introduce new delivery forms to the Ester-C portfolio, like gummies, which make it convenient for families to support their immune health anytime, anywhere," said John Frame, VP Ester-C. "We're excited to launch new Ester-C Immune Charge Gummies because the benefits of the patented Ester-C formula can now be experienced by the whole family, whether it be those heading off to school on the bus or grabbing the train to work."