NEW YORK – NBTY earlier this week announced that it has appointed Merkley+Partners as lead creative agency for its Ester-C and kids’ vitamin portfolio. Merkley+Partners list of clients include the Ad Council, Mercedes Benz and Nutella, to list a few.
Merkley+Partners will be responsible for helping these brands effectively communicate their value to customers and consumers through development of creative strategy, digital and social communications, NBTY stated.
“Our continual growth is dependent upon creating the most relevant, engaging brand experiences to drive loyalty with consumers and create value for our customers,” stated André Branch, chief marketing officer for NBTY’s Consumer Products Group. “I’m confident that leveraging Merkley+ Partners’ fully-integrated approach, collaborative attitude and expertise in today’s marketing landscape will help our brands connect with consumers.”
The NBTY kids vitamin portfolio includes Disney, Marvel and Star Wars licensed equities.