Nelsons gives Bach Original Flower Remedies package makeover
Bach Original Flower Remedies, a system of 38 plant and flower based remedies to help manage the emotional demands of everyday life, on Tuesday introduced a bold redesign in time for the Natural Products Expo West.
"We're thrilled to reveal our new labels, thoughtfully designed with the consumer in mind to better convey the essence of the Bach brand," Brad Baker, vice president marketing at Nelsons, Bach's parent company, said. "Color has long been associated with specific emotions and wellbeing – yellow symbolizes happiness, for example – so rainbow hues were strategically incorporated to reflect the emotional state each remedy addresses."
While the formulas of the Boston-based supplier remain unchanged, the remedies have been artistically carried into the 21st century with this modern take on the original packaging design. Inspired by nature, the eye-catching illustrations reflect the flowers and plants used to make the 38 remedies – and the seven emotional groupings outlined by Dr. Bach – making it easier for individuals to identify which remedy is appropriate for them.
Bach Flower Remedies are made from wild flowers and are safe for the whole family, including pets. Each of the natural plant and flower based remedies aids a specific emotion, while personal combinations can be tailored to meet more acute needs.
They are available from Amazon, Whole Foods, Sprouts and wherever you find natural products across the U.S. and Canada.
"We're thrilled to reveal our new labels, thoughtfully designed with the consumer in mind to better convey the essence of the Bach brand," Brad Baker, vice president marketing at Nelsons, Bach's parent company, said. "Color has long been associated with specific emotions and wellbeing – yellow symbolizes happiness, for example – so rainbow hues were strategically incorporated to reflect the emotional state each remedy addresses."
While the formulas of the Boston-based supplier remain unchanged, the remedies have been artistically carried into the 21st century with this modern take on the original packaging design. Inspired by nature, the eye-catching illustrations reflect the flowers and plants used to make the 38 remedies – and the seven emotional groupings outlined by Dr. Bach – making it easier for individuals to identify which remedy is appropriate for them.
Bach Flower Remedies are made from wild flowers and are safe for the whole family, including pets. Each of the natural plant and flower based remedies aids a specific emotion, while personal combinations can be tailored to meet more acute needs.
They are available from Amazon, Whole Foods, Sprouts and wherever you find natural products across the U.S. and Canada.