Noxicare refreshes brand in push to educate consumers about NSAID alternatives

CHEVY CHASE, Md. — Natural pain relief brand Noxicare has been in the midst of a rebranding effort aimed at educating consumers about the efficacy of its turmeric-based formulation by refreshing its packaging to include information about Noxicare’s ingredients and introducing a new product. 

 

“We are well on the other side of a complete re-launch focused on education initiatives that support in-aisle decision-making, targeting the consumer that looks past the front of the package in search of authenticity and transparency,” Herbal Health Care CEO Keith Nalepka said. “We’re seeing success as we continue to expand our distribution footprint with key retailers responding to the growing market demand for natural alternatives to NSAIDS.”

 

The company said that a re-launched website would accompany a digital campaign with video testimonials using the hashtags #ReframeYourPain and #NoxicareReallyWorks, aimed at education consumers about NSAID alternatives for managing pain. Earlier this year the company rolled out a natural sleep version of its pain relief capsules to reduce pain-induced insomnia and help those with chronic pain sleep better. All of these efforts are happening alongside the company’s continued growth. 

 

“We’re excited to see the response as we renew our pledge to support retailers with focused marketing efforts,” Nalepka said. ”We also have removed the magnesium stearate from our capsule formulation, which was very important to our customers.”