Olly Nutrition has added a big name to its list of brand ambassadors. The San Francisco-based company has named model and entrepreneur Ashley Graham as a celebrity ambassador.
“We are thrilled to have Ashley Graham onboard as a brand ambassador,” said Mari Mazzucco, manager of public relations and influencer marketing for Olly. “We wanted the partnership to feel authentic for both OLLY and Ashley. Ashley's captivating spirit and her commitment to the overall health and wellbeing of herself and the millions of followers who look to her for guidance made her the perfect candidate.”
Graham was introduced to Olly products during a shoot in Morocco by Olly influencer partner Justine Marjan.
“When I arrived on set, I was exhausted and started to feel under the weather, but from the moment Justine handed me Olly's Daily Energy, my mood changed. Since then, I've been enjoying the gummies as an energy boost when I need it most,” Graham said. "I love that OLLY fits perfectly into my lifestyle and helps me take on everything in my daily routine."
Olly has launched the “Ashley Takes On” campaign on Instagram, Facebook and YouTube, which highlights how Graham tackles her busy schedule, the company said.