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One Brands intros white chocolate truffle bar

One Brands is adding a little extra sweetness to its portfolio.

The Boulder, Colo.-based brand unveiled its new white chocolate truffle bar, which contains 20 g of protein and just one gram of sugar, the company said.

Featuring white chocolate with a dark chocolate drizzle and dark chocolate chips, the bar also is gluten-free.

"We observed significant growth in the white chocolate segment over the past few years and knew that this flavor profile would be a natural addition to our current roster of guilt-free indulgent bars," Peter Burns, CEO of One Brands said. "We are thrilled to introduce White Chocolate Truffle as the first flavor of its kind in the bar category, and look forward to offering consumers another way to fuel their active lifestyles with our signature, unmatched taste and texture."

One’s white chocolate truffle bar is available for purchase on the company’s website for the suggested retail price of $2.49 to $2.70, and will be expanding to further locations in the future.
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