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Opti-Bar: Optimum Nutrition balances fiber, protien in latest bar intro


DOWNERS GROVE, Ill. - Optimum Nutrition on Tuesday announced the release of Opti-Bar.

"Over thirty years, Optimum Nutrition has built a reputation for producing the highest quality products in the sports nutrition category," stated Stuart Heflin, director of North American marketing for ON. "Fans of our brand turn to us for every use-occasion; from pre-workout to recovery to anytime energy. With the introduction of the Opti-Bar – which meets ON's stringent standards for taste, texture and nutritional profile – athletes and fitness enthusiasts have a performance protein bar option from the brand that's earned their trust."

Each 60 gram Opti-Bar contains 20 grams of high quality protein, which supports satiety and muscle recovery. The protein comes from isolate sources – including milk protein isolate and whey protein isolate. Each bar contains 8 to 10 grams of fiber and 4 grams or less of sugar.

"Optimum Nutrition knows what athletes want - and we innovate to meet their needs," Heflin said. "Convenience is important, and bars are perfect for on-the-go snacking. And we know that our athletes seek a high protein, high fiber bar with exceptional taste without a lot of added sugar."

Opti-Bar is currently available in five flavors, including: chocolate brownie, chocolate chip cookie dough, cookies 'n cream, white chocolate raspberry and cinnamon pecan roll.


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