Optimum Nutrition 'Leads the Whey' with new protein mix flavors

DOWNERS GROVE, Ill. - Optimum Nutrition on Thursday announced that chocolate-dipped banana is the winner of its "Lead the Whey" flavor contest, which took place in the fall of 2015. The contest featured three flavors – chocolate-dipped banana, mango and blueberry cheesecake – vying to become the newest permanent addition to the array of flavors already offered by Optimum Nutrition. 

 

The fan voting results were so close, Optimum Nutrition will also release the second most popular flavor – Blueberry Cheesecake. Optimum Nutrition fan votes online and product purchase at GNC stores nationwide determined the contest's outcome.

 

"Great taste is a signature of our ON Gold Standard Whey product – and our fans could experience that commitment with every flavor in our Lead the Whey contest," stated Saverio Spontella, director of North America marketing for Optimum Nutrition. "We love to get feedback directly from fans of the product and deliver exactly what they want."

 

Gold Standard 100% Whey delivers 24 grams of high-quality protein, primarily from whey protein isolates. The product is formulated to mix easily and dissolve quickly in water, milk or milk alternatives like soy or almond milk. The addition of Chocolate-Dipped Banana and Blueberry Cheesecake to the Gold Standard 100% Whey™ line brings the total available roster of flavors to 24.

 

2015 marked the second annual Optimum Nutrition "Lead the Whey" contest. In 2014, the contest marked the addition of salted caramel and key lime pie to the ON Gold Standard 100% Whey flavor collection.