Optimum Nutrition's Trusource protein line launched exclusively through Kroger
DOWNERS GROVE, Ill. - A new kind of fitness nutrition brand for aspiring athletes & fitness enthusiasts is launching exclusively at Kroger stores. Kroger will be retailing Optimum Nutrition's Trusource, a line of protein powders and ready-to-drink protein beverages.
"There is an unmet need in sports nutrition – trusource is going to grow the category with a brand philosophy, products and package design created to support real people in pursuit of their everyday fitness goals," stated Stuart Heflin, senior brand manager, trusource.
The line includes four different protein products in powder and ready-to-drink form:
Anytime Protein – a protein powder providing 20 grams of protein per 140-calorie serving, Anytime Protein comes in chocolate shake and vanilla shake flavors;
Protein + Energy – a protein powder delivering 15 grams of protein per 90-calorie serving along with 75 milligrams of caffeine from natural sources, Protein + Energy comes in café-inspired vanilla latte and chocolate mocha flavors;
Protein Water - a light, refreshing ready-to-drink protein beverage, Protein Water delivers 20 grams of protein per 80-calorie serving and is available in three fruit flavors – citrus splash, fruit passion and blue raspberry; and
Protein Java – a ready-to-drink iced coffee beverage packed with 16 grams of protein and caffeine, Protein Java contains 100 calories and four grams of sugar.
"Partnering with key brands like trusource is allowing Kroger to build and provide a full product regimen to meet the needs of our customers," stated Travis Riepenhoff, Kroger drug/GM category manager.