Pain relief brand b+b continues expansion at retail

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Pain relief brand b+b continues expansion at retail

By Antoinette Alexander - 06/21/2018
Health and wellness company b+b announced on Thursday that it is continuing its retail expansion and is now available at Publix Super Markets.

The pain relievers, including acetaminophen, ibuprofen and naproxen sodium, are now available in more than 2,600 retail locations nationwide. The brand b+b provides dye-free options and a unique flat bottle design that was created alongside the engineers behind the EOS lip balm for innovative, on-the-go packaging.

The brand was founded by brothers Tony and Josh Breeden in January 2014 and launched in May 2017. For every b+b pain relief product purchased, they donate one to their network of more than 1,000 free health clinics and rural health centers across the United States. To date, more than 2.5 million doses have been donated.

The products are also available in Walmart stores nationwide, Woodman's stores throughout Wisconsin and Illinois, and online at

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