Pepto-Bismol celebrates 99th anniversary with updated formula
To celebrate its 99th anniversary, Procter & Gamble’s Pepto-Bismol has introduced a new formula that features Ultra Coat technology.
The new Ultra Coat technology relieves an upset stomach by providing a protective coating on the stomach lining that soothes irritation and provides fast relief from upset stomach and indigestion. To accompany the new formula, Pepto-Bismol is also rolling out a new version of its iconic five-symptom jingle.
“For a brand to make it to 99 years is a milestone worth celebrating, and in true Pepto fashion, we didn’t want to wait until 100 to have all the fun!” said Dave Tomasi, brand franchise director, North America Digestive Wellness. “We continue to look for innovative ways to help relieve upset stomachs and this new formula is proof of that commitment.”
The new Ultra Coat technology relieves an upset stomach by providing a protective coating on the stomach lining that soothes irritation and provides fast relief from upset stomach and indigestion. To accompany the new formula, Pepto-Bismol is also rolling out a new version of its iconic five-symptom jingle.
“For a brand to make it to 99 years is a milestone worth celebrating, and in true Pepto fashion, we didn’t want to wait until 100 to have all the fun!” said Dave Tomasi, brand franchise director, North America Digestive Wellness. “We continue to look for innovative ways to help relieve upset stomachs and this new formula is proof of that commitment.”