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Performance Health launches Biofreeze into retail from professional market


AKRON, Ohio – Performance Health recently announced the availability of Biofreeze at consumer retail starting in the fall of 2016.

For 25 years, in concert with healthcare professionals, Biofreeze Pain Reliever has been helping people reduce their pain. Now the brand will also reach consumers who purchase pain relief products at retail, including grocery, drug and mass merchandise stores, expanding the reach of the pain relief that Biofreeze and its healthcare professional partners provide.

“Pain is a limiting factor in many people’s lives. When you are in pain and missing the best parts of life, you appreciate finding a new product or a new expert to help you get back to it," stated Ethan Pochman, VP global marketing Performance Health. "Our expansion into retail will expose more people to the power of both Biofreeze and our partners, this country’s talented pain relief professionals,” he said. “The success of Biofreeze and its army of supporters rally around one simple fact: it’s proven to work. In addition to being the No. 1 recommended brand of pain relief professionals, Biofreeze is also the No. 1 topical pain reliever recommended by retail pharmacists, and the topical pain relief brand most searched for on the Internet. That speaks to 25 years of pain relief that really works.”

Biofreeze Pain Reliever is a safe and effective pain relief alternative because it is non-systemic, non-narcotic and contains no NSAIDs, salicylates or addictive substances. It does not require a prescription, contains United States Pharmacopeia grade menthol to provide fast acting pain relief and is free of parabens and propylene glycol.

Biofreeze is available in both its signature green and colorless (dye-free) formats, is never tested on animals and is produced in the United States.


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