Pharmavite fills new VP North American sales role


NORTHRIDGE, Calif. — Pharmavite on Wednesday named Tony True VP of North American sales, a new role for the vitamin and supplement manufacturer. True will oversee all sales functionality in North America, including customer relationships, sales planning and forecasting, customer development and retail execution.

"Tony brings 26 years of experience in sales leadership working with both consumer product goods and healthcare companies — a perfect combination for this new role at Pharmavite," stated Tim Toll, chief customer officer and general manager, international at Pharmavite. "Tony has the strategic, tactical and inspirational leadership ability to lead  both external and internal stakeholders to success as Pharmavite continues to grow," he said. "I have no doubt that Tony's wealth of knowledge and experience in sales leadership will be an invaluable asset to our company."

True comes to Pharmavite from Kellogg's, where he was responsible for all products within the western region of the United States. He has also worked with other CPG companies including White Waves Food and Pepsi Beverages.

At Pepsi, where he spent a combined 16 years, and most recently as VP price planning and execution, True led revenue management functions. In his previous role at Pepsi as VP sales, grocery and mass channels, True was responsible for all Pepsi-Cola North American beverages for the grocery and mass channels representing approximately $5 billion in retail sales.

True also has experience working in the healthcare industry at McNeil Consumer Healthcare, where he was responsible for the entire analgesics  brand portfolio for the company's largest domestic customer.

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