Pharmavite is entering a new supplement space with the introduction of Equelle. The non-hormonal, nonprescription supplement has been clinically shown to reduce the frequency of menopausal muscle aches and hot flashes, the company said.
Equelle’s main ingredient, S-equol, is derived from a plant compound and has a similar chemical structure to estrogen, allowing it to bind to certain estrogen receptors, which the company said can help alleviate hot flashes and muscle aches associated with menopause. Recent data has show that roughly 6,000 American women reach menopause each day, with 85% experiencing some sort of bothersome symptoms and 75% experiencing hot flashes.
"We are pleased to launch Equelle here in the United States after a proven track record in Japan, to address the real needs of women," said Susan Hazels Mitmesser, Pharmavite vice president of science and technology. "We are committed to providing women with nutritional solutions backed by scientific research to help them feel their best during this time of transition."
Equelle is meant to be taken twice daily with a glass of water. It currently is for sale exclusively on Equelle.com with a retail price of $39.95 for a month’s supply.