Pharmavite launches Voots supplements for children

NORTHRIDGE, Calif. – Pharmavite has introduced Voots Veggie-Fruit Tarts, a fruit- and vegetable- based supplement for children ages 4 years and older that provides the antioxidants found in three servings of fruits and vegetables in two chewable berry-flavored tarts.

Voots are made with a blend of 11 fruits and vegetables and are blended with vitamin C and other ingredients before being pressed into tablets. Voots do not contain any artificial flavors, colors or preservatives. The tablets come in convenient single-serve packets so that kids can enjoy them on-the-go.

"The introduction of the Voots brand showcases [Pharmavite's] commitment to expanding its product offerings for people of all ages," said Pharmavite's VP marketing Erin O'Malia Gehan. "This is Pharmavite's first children's brand, and we are proud to be able to help busy parents provide their kids with a boost of antioxidants in the form of delicious tarts that kids will love."

Voots Veggie-Fruit tarts are available at select Sam's Clubs and Target stores nationwide, and can be purchased on Amazon.com. The suggested retail price is $9.99 for a 14-count carton.