Piping Rock Health Products has unveiled its new joint care brand T-Flex Advanced. The product includes a high-potency, full-spectrum blend of 95% standardized turmeric, as well as antioxidants astragalus and ginger, as well as black pepper extract to improve absorption.
“Consumers today are more aware and educated on the health benefits of Turmeric than ever before,’ said Kimberly Vigliante, Piping Rock senior vice president of sales and marketing. “As they take a proactive approach to their wellness routine, we see them turning to natural solutions, like Turmeric, over traditional joint care ingredients and products, for their joint care needs.
Vigliante noted that turmeric has seen consistent double-digit growth in popularity among consumers, with turmeric as an ingredient up 21% according to Nielsen data for the year ended May 18.
“T-Flex Advanced fills a void in the joint care category and will bring new consumers into the section, driving incremental sales,” Vigliante said. “We are always researching ingredients and trends to bring innovative, growth driving products to market. We believe that this revolutionary formula is the future of joint health.”