Rainbow Light Nutritional Systems features women leaders in new marketing campaign

ANAHEIM, Calif. — Rainbow Light Nutritional Systems on Friday unveiled its new Game Changer/Life Changer marketing campaign at Natural Products Expo West in Anaheim, Calif. The campaign features women leaders who are making impacts in community health. In addition, each of the Game Changers will receive a donation to their cause through Rainbow Light's newly announced corporate social responsibility program, Circle of Care.

The Game Changer/Life Changer campaign is a brand evolution that touches all aspects of Rainbow Light's marketing organization from logo and package design to creative strategy, the company stated. 

"The Game Changer campaign symbolizes Rainbow Light's innovative leadership in the supplement arena as well as the philosophy that people have the power to transform their own health and the health of their communities," stated Michael Galef, Rainbow Light VP marketing. "Whether it's our game-changing formulations or our corporate social responsibility initiatives to fight malnutrition and plastic pollution in our natural habitats, Rainbow Light is proof that businesses can do well by doing good."

Rainbow Light's Game Changers include:

• Anna Cummins — founder of 5 Gyres to end plastic pollution;


• Marianne Williamson — author and spiritual teacher;


• Gina Belafonte — arts activist;


• Betsy Hall McKinney — mother, social entrepreneur and president of The Founding Mothers; and


• Kathy Valentine — philanthropist and former Go-Go's band member

In addition, Valentine will perform during a special guest appearance at Rainbow Light's Expo West party on Friday.