Rite Aid launches, outlines new wellness+ with Plenti program

CAMP HILL, Pa. — Rite Aid has more than plenty to offer the more than 25 million of its most valued customers, now that Rite Aid wellness+ with Plenti, the enhanced version of Rite Aid's loyalty program, is available to consumers.



As part of the Plenti coalition, the first U.S.-based consumer loyalty program, Rite Aid joins other major retailers and service companies, including AT&T, ExxonMobil, Macy's, Nationwide Insurance, Enterprise Rent-A-Car, Direct Energy and Hulu to offer consumers numerous ways to earn Plenti points and use them for savings. Through Plenti, Rite Aid on Monday announced it will transition its existing loyalty program to wellness+ with Plenti.   

 

"Joining Plenti is the next step in the continued evolution of our highly successful wellness+ loyalty program," stated Ken Martindale, Rite Aid's president and COO. "Wellness+ with Plenti will provide current and new Rite Aid customers with even more ways to earn and enjoy savings, on top of all the existing wellness+ benefits they currently receive, truly offering more value than any other drug store loyalty program."



"Three-quarters of the United States is within five miles of at least two of these brands," Jed Scala, head of marketing for Plenti, told Drug Store News. The loyalty coalition represents a "revolution" in the loyalty space, Scala added, noting that one-card-one-retailer programs may become obsolete.

 

All told, the Plenti loyalty program will be offered through more than 25,000 retail locations. Rite Aid's wellness+ with Plenti program will be supported by a national television, radio, circular and digital advertising campaign, which launches later this month.



New and existing wellness+ members can now sign up for wellness+ with Plenti at any Rite Aid store nationwide or online at riteaid.com/plenti. Once enrolled, members of wellness+ with Plenti will earn Plenti points on featured items they buy every day at any participating Plenti partner. These points can be used for at least two years for savings at Rite Aid and certain Plenti partners, including Exxon, Macy's and Mobil.



"We believe that joining Plenti is going to be the next great differentiator for our business and consumers, given the premiere brands participating in the program and the multiple ways for customers to earn and save," Martindale said. "We are excited to be part of this first-of-its-kind U.S. loyalty coalition program, and to bring such an innovative and unique program to our customers across the country."



Members will continue to earn wellness+ points for every $1 spent on eligible nonprescription purchases and up to 25 wellness+ points for every eligible prescription, good toward various benefits at Rite Aid, including discounts of up to 20% off storewide, exclusive sale prices and 24/7 access to a pharmacist.



In addition, they'll also be able to earn a new additional set of points, Plenti points, whenever they make qualifying purchases at Rite Aid and all other Plenti partners.



Through wellness+ with Plenti, +UP rewards are now Plenti points. Plenti points offer even more value because they can be used for savings at Rite Aid, as well as certain other Plenti partners including Exxon, Macy's and Mobil, and can be used for at least two years.



One Plenti point earned at Rite Aid is worth at least one cent in savings, so 1,000 Plenti points are worth at least $10 in savings. Plenti points can be earned at Rite Aid in-store and online, through such rotating product offers as 400 points when you buy two bottles of vitamins or 800 points on oral care products.



Plenti is run by US Loyalty, a division of American Express. In 2011, American Express acquired Loyalty Partner. The company operates three subsidiaries including Payback, which manages leading coalition loyalty programs in Germany, Italy, Poland, India and Mexico.