Rohto eye drops cool summer eyes

ORCHARD PARK, N.Y.. — Mentholatum earlier this year identified a new purchase opportunity in eye care — summer eyes. The company introduced its Rohto Ice All-in-One Cooling Eye Drops to provide fast, cooling relief for eight symptoms — red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops, it contains Rohto’s proprietary Freshkick technology, a freshness formula that relieves irritation and soothes and comforts eyes for up to eight hours.

(To view the full Category Reviews, click here.)



“We know our consumers are super active and have action-packed summers ahead of them,” stated Erick Estrada, director marketing at Rohto. “Rohto Ice All-in-One Cooling Eye Drops are your quick-and-easy solution for common summer eye problems,” he said. “We’re excited to play an important part in keeping people’s eyes looking and feeling good this summer.”