'Shark Tank' bites on Boobie Bar deal

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'Shark Tank' bites on Boobie Bar deal

By Michael Johnsen - 01/16/2018
The one "Shark Tank" entrepreneur who may have the best understanding of the mass market health and wellness business, judging from his number of appearances at industry events, made a deal for 20% of Boobie Bar this past Sunday as part of the lastest ABC broadcast.

Daymond John offered $150,000 to registered nurse and mom entrepreneur Wendy Colson for one-fifth of her company. He promised to boost her quest to make Boobie Bars a staple offering along the shelves of national retailers looking to reach new moms with an energy bar that supports breastfeeding.

John is no stranger to the retail pharmacy sector. The Shark Group brought the TV personality to highlight opportunities for companies to grow to the Total Store Expo in 2016. Before that John appeared at the 15th annual Industry Issues Summit hosted by Drug Store News.

The idea for Boobie Bar, the original herbal lactation bar created to support nursing mothers’ milk supply, sprang from Colson’s work as a neonatal intensive care nurse and board-certified lactation consultant. “One of the questions nursing moms ask me most is, ‘What should I eat to increase my milk supply?’” Colson said. “I created Boobie Bar as a go-anywhere way to help today’s busy moms get the nutrients to do just that."

“When I started the company, my goal was to help nursing moms—I never dreamed I would end up in front of a panel of potential investors on national television,” Colson said. “Filming 'Shark Tank' was an amazing experience.”

Boobie Bar gained distribution through Walmart earlier this month.

Available in three flavors — blueberry coconut, gluten-free peanut butter and oatmeal chocolate chip — Boobie Bars are dairy-free, vegan and certified kosher.