Sierra Research Labs licenses distribution of SeroVital-hgh through GNC to Novex Biotech

NEW YORK — Demand for SeroVital-hgh — a proprietary amino acid compound developed by Sierra Research Labs — has spiked in the past month, in part due to recent exposure on news channels like CNN and on news programs like "The Today Show," the company announced last week. To help meet demand, the company on Dec. 21 announced distribution expansion through GNC. 

According to the company, the dietary supplement encourages the pituitary gland to increase growth hormone production at a more youthful rate, naturally, without drugs or synthetic hormone injections. The product is distributed through prestige retailers Ulta and Sephora. The supplement is available through GNC under the brand name Growth Factor-9. 

"With all the recent media coverage, sales have gone through the roof and our suppliers have been having trouble keeping up," stated Kerry Pack, a communications specialist with Sierra. "So we're thrilled to announce that we've recently issued a … license to sports supplement company Novex Biotech, which will sell the compound as Growth Factor-9 exclusively at GNC," she said. "This will give consumers an extra avenue to get their hands on our proprietary formula." 

Responding to skeptics suggesting the claims behind the Sierra formula sound too good to be true, Pack said, "You can't sit on the couch eating French fries all day and expect this formula to work like a 'magic pill.' It's designed to be one part of a healthy lifestyle. Plus, it needs to be taken on an empty stomach so the amino acids in food can't interfere with the way the proprietary formula works."