Skinny Water to double its distribution through Target

BALA CYNWYD, Pa. Skinny Nutritional Corp. on Tuesday announced that the company is more than doubling its distribution of Skinny Water, an appetite-suppressing flavored fitness water, with distribution through Target.

According to the company, Skinny Water is now available in an additional 539 stores with a concentration of stores on the East Coast from Florida to Maine, beginning around Nov. 20, bringing the total number of stores carrying Skinny Water to 947. Target will sell Skinny Water’s newest flavor, peach, in addition to two other fruit flavors, raspberry and lemon.

“Skinny Water has been selling well in stores, and this expanded distribution agreement will help us satisfy demand in more parts of the country,” stated Don McDonald, president and chief executive officer of Skinny Nutritional. “We have a great brand name [in] ‘Skinny’ and have a proprietary weight loss advantage that others simply can’t deliver on. We’re thrilled to be growing with [Target].”

Skinny Water’s active ingredients, Super CitriMax and ChromeMate, work together to curb hunger, maintain healthy blood sugar levels and normal metabolism, lower cholesterol and promote fat loss and lean body mass, the company stated. Dieters are encouraged to drink three bottles of Skinny Water daily, 30 to 60 minutes before each meal, to help feel full, eat less and burn fat. All Skinny Water flavors are now available in six-packs for $5.99 each.