SlimFast is embracing the growing Keto diet, which has helped many in their weight loss endeavors, by releasing a line of products that cater to those who follow the diet.
The Palm Beach Gardens, Fla.-based company’s new launches include meal replacement shakes and bars that are formulated on such principles as ketogenic nutrition, with high-fat, low-carbohydrate and moderate protein.
"With new SlimFast Keto, we are giving American dieters what they told us they wanted for 2019 — they want a quick, easy and super-convenient way to follow the ketogenic diet," SlimFast president Doug Reader said.
SlimFast Keto contains two meal replacement shake mixes in fudge brownie and vanilla cake batter, two meal replacement bars in whipped peanut butter and whipped triple chocolate, Peanut Butter Cup Fat Bomb snacks, unsweetened Keto coffee creamer, and MCT oil.
In addition, shoppers also will be able to purchase SlimFast Keto Ketone Test Strips to track their results.
"The products in the SlimFast Keto line can be used as meal replacements for those following the SlimFast Keto Plan, or as a super-convenient component for those following their own DIY ketogenic plan. It's an effective way to boost your chances of weight-loss success, especially when you have little time to food shop or cook," Maryann Walsh, a dietitian based in Palm Beach, Fla., and a SlimFast Plan consultant, said. "Thanks to SlimFast Keto, you simply pack up a meal bar or some shake mix, and take it with you. I call it 'Keto-to-Go.'"
The brand's Keto line of products can be found on the shelves of such mass retailers as Walmart, Publix, Kroger, Ahold, Wakefern, Hy-Vee, Meijer and Amazon.